New holiday home and lodge display ground
£1 million pound investment at Salop Leisure pays off with new 11 acre holiday home and lodge display ground.
Displaying holiday homes on a dealership forecourt isn’t an easy task, the size and the fact to move the unit around requires space and tarmac areas. Although the homes can be displayed in a regimental line up the fact is that if you’re a first time buyer you won’t just quite get the feel of owning your own holiday retreat as it’s intended to be positioned and that’s on a park. On recent visit to Salop Leisure earlier in 2010 I was shown the plans of a new 11 acre display area for the holiday home and lodges the company stock.
Land by the side of the company’s main headquarters near Shrewsbury had been purchased by Salop a year earlier with planning permission granted for a new sales area for its holiday homes and lodges. Work was started to turn the new land into a unique holiday home display area. The idea was to create a typical park layout with individual pitches wired up for mains plus a road way through. A pond was built and well established oak trees left in there place with wild flower planting around the mock up park.
In October the project was finished and holiday homes from Willerby, A.B.I. Swift, Bluebird, Atlas and Carnaby were put ready onto pitches for display. A show attracted 12,000 visitors over several days proving the holiday home village was a big success. Two new prototypes from Willerby-(Boston) and Swift (Champagne) were also allocated pitches and proved a further draw to many visitors. The mock up park is unique in the UK and even though it was a damp day on our visit the display area attracted plenty of browsers.
The units are well displayed and all are open to view, even though the site has to mature more the feeling of being away from it all is achieved with this unique set up. The aim is to give buyers a near as possible feel for owning a new holiday home / lodge and how being on a good park can make the experience as of owning a home a worthy investment. We were impressed with the information on each model and how well the units were placed with easy access. The new investment shows that Salop has a firm commitment in the holiday home and lodge market in which they believe will grow more as flying becomes more expensive. Buyers are seemingly people who have been abroad, but now want a holiday investment where weekend breaks are also now affordable.